PRIVACY NOTICE

Last updated: 20 July 2026

1. INTRODUCTION

This privacy notice explains how Sharon Bolt trading as Good Dogs! collects, uses, stores and protects your personal information.

It applies when you:

• visit www.good-dogs.co.uk;
• visit one of our sales, checkout or registration pages;
• purchase a product, course or membership;
• create an online course or membership account;
• join or participate in one of our online communities;
• sign up for a newsletter, quiz, free training plan, free gift or other resource;
• enter a competition, prize draw or promotion;
• contact us, submit a question or provide feedback; or
• otherwise use our products and services.

This privacy notice also applies to Good Dogs! pages, forms, courses and membership areas hosted on third-party platforms such as Systeme.io.

Personal data means information that identifies you, or that could reasonably be used to identify you. It does not include information that has been anonymised so that you can no longer be identified.

Our products, memberships and services are intended for adults aged 18 and over. We do not knowingly collect personal information from children.

2. WHO IS RESPONSIBLE FOR YOUR PERSONAL DATA?

The data controller is:

This means that we are responsible for deciding how and why your personal information is collected and used.

Please contact us if you have any questions about this privacy notice or how we use your personal information.

It is important that the personal information we hold about you is accurate and up to date. Please contact us if your information changes.

3. THE PERSONAL INFORMATION WE COLLECT

Depending on how you interact with us, we may collect and use the following categories of personal information.

Identity and Contact Data

This may include:

• your first name and last name;
• your email address;
• your telephone number;
• your billing address;
• your delivery address; and
• account or customer identification details.

Purchase and Transaction Data

This may include:

• the products, courses or memberships you have purchased;
• the amount and date of a payment;
• payment status and transaction references;
• your chosen payment method;
• subscription, renewal and cancellation information;
• refunds or payment disputes; and
• details needed to process and deliver your order.

Payments are processed securely by third-party payment providers such as Stripe and PayPal.

We do not normally receive or store your complete payment-card number, card security code or online banking login information.

Course, Account and Membership Data

This may include:

• your course or membership account details;
• the courses, lessons and membership areas available to you;
• your course access and completion information;
• your membership plan and current membership status;
• renewal and cancellation information;
• certificates of completion;
• questions you submit;
• feedback and survey responses; and
• information about how you use our courses, membership areas and services.

Community and Content Data

If you participate in one of our online communities, membership areas, consultations or question-and-answer sessions, we may collect:

• profile information;
• posts and comments;
• questions and replies;
• photographs or files you choose to upload;
• testimonials and reviews;
• messages you send to us;
• audio or video recordings; and
• other information you voluntarily choose to share.

Information you post within a community may be visible to other authorised members of that community. Please do not post information that you do not want other members to see.

Technical Data

This may include:

• your internet protocol address;
• browser type and version;
• device type;
• operating system;
• time-zone setting;
• general location information;
• login and security information;
• information about how your device interacts with our website; and
• other technical information generated when you use our website or services.

Usage Data

This may include information about:

• how you use our website;
• the pages you visit;
• the links you click;
• the emails you open;
• the products or services that interest you;
• your course or membership activity; and
• how you interact with our content and communications.

Marketing and Communications Data

This may include:

• your preferences for receiving marketing from us;
• your email subscription status;
• the date and method by which you subscribed;
• records of consent;
• your communication preferences;
• information about marketing emails you have received or interacted with; and
• records showing that you have unsubscribed or objected to marketing.

Profile and Preference Data

This may include:

• your interests and preferences;
• quiz answers;
• the type of dog-training, natural-health or business information you are interested in;
• products or services you have viewed or purchased;
• tags applied to your customer record;
• feedback; and
• survey responses.

We may use this information to organise our records and make the information and offers we send you more relevant.

Audio and Visual Data

This may include photographs and audio or video recordings where you choose to participate in:

• a recorded consultation;
• a members’ question-and-answer session;
• an interview;
• a testimonial;
• a competition or promotion; or
• other recorded Good Dogs! content.

We will obtain additional permission before publicly using an identifiable testimonial, photograph, consultation or recording for promotional purposes.

Aggregated and Anonymous Data

We may create aggregated or anonymous information from personal information.

For example, we may calculate the percentage of customers who use a particular course or website feature.

Aggregated or anonymous information is not personal data if it cannot be used to identify you. If we combine it with other information in a way that makes you identifiable, we will treat the combined information as personal data.

4. SPECIAL CATEGORY DATA

Special category data includes particularly sensitive information such as information about a person’s:

• health;
• racial or ethnic origin;
• religious or philosophical beliefs;
• political opinions;
• trade-union membership;
• genetic or biometric information used for identification;
• sex life; or
• sexual orientation.

We do not normally ask you to provide special category data and we do not intentionally collect information about criminal convictions or offences.

Please avoid including sensitive personal information about yourself or another person when posting in a community, submitting a question or communicating with us, unless it is genuinely necessary.

If you voluntarily provide sensitive information, we will only use it where we have a lawful basis and any additional legal condition required to do so.

5. HOW WE COLLECT YOUR PERSONAL INFORMATION

Information You Give Us Directly

You may provide personal information when you:

• complete a form on our website;
• buy a product, course or membership;
• create an account;
• sign up for a quiz, newsletter, free gift or training plan;
• join a community;
• submit a question;
• contact us by email, telephone, post, social media or another communication method;
• complete a survey;
• leave a review or testimonial;
• participate in a consultation or recording; or
• enter a competition, prize draw or promotion.

Information Collected Automatically

As you use our website, emails, course areas and membership services, we may automatically collect Technical Data and Usage Data.

This may be collected through:

• cookies;
• pixels;
• analytics tools;
• email-tracking technology;
• server logs; and
• similar technologies.

Further information is available in our Cookie Policy:

good-dogs.co.uk/cookie-policy

Information Received from Other Organisations

We may receive information from third parties, including:

• payment providers such as Stripe and PayPal;
• Systeme.io;
• delivery providers;
• analytics providers such as Google;
• advertising platforms where we use them;
• social-media platforms;
• fraud-prevention and security providers;
• affiliate or referral partners;
• business and technical service providers; and
• publicly available sources.

For example, a payment provider may tell us that your payment was successful without disclosing your complete payment-card information.

6. HOW AND WHY WE USE YOUR PERSONAL INFORMATION

We will only use your personal information where we have a lawful basis for doing so.

The lawful bases we most commonly rely upon are:

Contract

We may use your personal information where it is necessary to enter into or perform a contract with you.

This includes:

• processing your order;
• collecting payment;
• delivering a physical product;
• providing access to a course or membership;
• creating and administering your account;
• providing member benefits;
• responding to questions about something you have purchased;
• processing renewals, cancellations and refunds; and
• providing customer support.

Consent

We may rely on your consent where you have actively agreed to a particular use of your information.

This may include:

• receiving certain marketing communications;
• accepting non-essential cookies;
• participating in a recorded consultation;
• allowing us to publish a testimonial, photograph or recording; or
• another optional use that has been clearly explained to you.

You may withdraw your consent at any time. Withdrawing consent will not affect the lawfulness of anything we did before you withdrew it.

Legitimate Interests

We may use your information where it is necessary for our legitimate business interests, provided that your interests and fundamental rights do not override those interests.

Our legitimate interests may include:

• operating and improving Good Dogs!;
• providing effective customer service;
• understanding how customers use our products and services;
• improving our website, courses and memberships;
• organising and maintaining our customer records;
• keeping our website, accounts and systems secure;
• preventing fraud and misuse;
• protecting our legal rights;
• keeping records of business communications;
• responding to enquiries;
• sending relevant marketing where permitted by law; and
• developing products and services that may be useful to our customers.

We consider the nature of the information, the purpose for which it is used and the possible effect on you before relying on legitimate interests.

Legal Obligation

We may use or retain your information where necessary to comply with a legal or regulatory obligation.

This may include:

• maintaining tax and accounting records;
• responding to lawful requests from regulators or authorities;
• handling complaints;
• complying with consumer law;
• preventing or reporting fraud; and
• establishing, exercising or defending legal claims.

7. THE PURPOSES FOR WHICH WE USE YOUR INFORMATION

We may use your information to:

• register you as a customer or member;
• process and deliver purchases;
• administer payments, subscriptions and renewals;
• provide access to online courses and membership areas;
• maintain your customer or membership account;
• provide course and customer support;
• administer communities and member activities;
• provide free resources or information you have requested;
• respond to questions and communications;
• send essential service announcements;
• notify you of changes affecting a purchase or membership;
• manage refunds, cancellations and disputes;
• send marketing where legally permitted;
• personalise information and offers;
• administer competitions and promotions;
• collect reviews and feedback;
• improve our website, courses, memberships and services;
• monitor and protect the security of our systems;
• prevent fraud, spam and unauthorised activity;
• maintain business, tax and accounting records; and
• establish, exercise or defend legal claims.

We may use your personal information for more than one lawful purpose where appropriate.

If we need to use your personal information for a new purpose that is not reasonably compatible with the original purpose, we will explain the new use and identify the appropriate lawful basis before doing so.

8. SERVICE AND MEMBERSHIP COMMUNICATIONS

When you purchase a product, course or membership, we may send you communications needed to provide and administer that purchase.

These may include:

• order confirmations;
• receipts;
• login and access details;
• course information;
• membership updates;
• renewal or payment information;
• cancellation confirmations;
• security notices;
• important service changes; and
• responses to support requests.

These are service communications rather than marketing communications. You may not be able to opt out of essential communications while we are providing a product, course or membership to you.

9. MARKETING COMMUNICATIONS

We may send you marketing emails where:

• you have actively consented to receive them; or
• you are an existing customer and the requirements of the electronic-marketing soft opt-in are met.

Where we rely on the soft opt-in, the marketing will relate to our own similar products and services, and you will have been given a clear opportunity to opt out when your information was collected and in every marketing message.

Signing up for a free gift, quiz, newsletter or other free resource does not automatically give us unlimited permission to send unrelated marketing. Any marketing consent request will explain what you are agreeing to receive.

You can stop receiving marketing emails at any time by:

• clicking the unsubscribe link in one of our emails; or
• emailing admin@good-dogs.co.uk.

You have an absolute right to object to the use of your personal information for direct marketing.

After you unsubscribe, we may retain a minimal record of your email address on a suppression or do-not-contact list. This is to ensure that we respect your preference and do not accidentally add you back to marketing communications.

Unsubscribing from marketing will not prevent us from sending essential information about an active purchase, course, account or membership.

We do not sell your personal information to third parties for their own marketing.

10. QUIZZES, TAGS AND PERSONALISATION

When you complete a quiz, request a particular resource, view a product or make a purchase, we may apply tags or categories to your customer record.

For example, we may record that you are interested in:

• puppy training;
• lead walking and recall;
• barking;
• reactive or aggressive behaviour;
• separation anxiety;
• natural remedies;
• raw feeding;
• becoming a dog trainer; or
• building a dog-related business.

We use this information to:

• deliver the information you requested;
• organise our customer records;
• avoid sending irrelevant communications;
• provide appropriate course or membership access; and
• tailor our marketing where we are permitted to send it.

This may involve automated email rules and customer segmentation.

We do not use solely automated decision-making that produces legal or similarly significant effects upon you.

11. GOOGLE RECAPTCHA AND WEBSITE SECURITY

We may use Google reCAPTCHA on parts of our website to help protect our forms, website and services from spam, abuse and automated submissions.

When reCAPTCHA is used, Google may collect technical and interaction information, including:

• your IP address;
• device information;
• browser information;
• cookies; and
• information about how you interact with the relevant page.

Google processes this information in accordance with its own privacy terms.

We use security tools such as reCAPTCHA because it is in our legitimate interests to protect our website, customers and services from fraudulent or unauthorised activity.

Further information about cookies and similar technologies is provided in our Cookie Policy.

12. WHO WE SHARE YOUR INFORMATION WITH

We may share personal information with trusted organisations that help us operate our business and provide our products and services.

Systeme.io

We use Systeme.io, which is operated by ITACWT Limited, to provide services including:

• sales and registration pages;
• order forms;
• customer records;
• email communications and automations;
• online courses;
• membership areas;
• online communities; and
• account administration.

We remain responsible for the customer and member information we collect through the platform.

Payment Providers

We use payment providers such as Stripe and PayPal to securely process payments, subscriptions and refunds.

Payment providers may process information as separate data controllers in accordance with their own legal and privacy obligations.

Delivery and Fulfilment Providers

Where you purchase a physical product, we may share your name, delivery address and relevant contact information with postal, courier, printing or fulfilment providers.

Website, Email and Technology Providers

We may share information with organisations that provide:

• website hosting;
• domain services;
• email delivery;
• data storage;
• technical support;
• cybersecurity;
• backups; and
• business administration systems.

Analytics, Advertising and Social-Media Providers

Where enabled, and subject to any consent required for cookies or similar technologies, we may use services provided by organisations such as Google and Meta to:

• understand website usage;
• measure advertising effectiveness;
• provide relevant advertising; and
• improve our marketing.

Professional Advisers and Authorities

We may disclose information to:

• accountants;
• insurers;
• legal advisers;
• banks;
• HM Revenue & Customs;
• regulators;
• courts;
• law-enforcement organisations; and
• other public authorities where disclosure is required or legally permitted.

Business Transfers

If all or part of Good Dogs! is sold, transferred or reorganised, personal information may be disclosed to professional advisers and prospective or actual purchasers, subject to appropriate confidentiality and data-protection requirements.

We require third parties processing personal information on our behalf to protect it, keep it secure and use it only for the agreed purposes.

13. INTERNATIONAL TRANSFERS

Some of the organisations that provide services to us may be based outside the United Kingdom or may allow information to be accessed or processed from other countries.

Systeme.io states that its servers are hosted through Amazon Web Services in Ireland.

Other providers, including payment, analytics, advertising, email or technology providers, may process information in countries outside the United Kingdom.

Where personal information is transferred outside the United Kingdom, we take steps to ensure that an appropriate legal transfer mechanism is used.

Depending on the organisation and destination, this may include:

• UK adequacy regulations;
• the UK International Data Transfer Agreement;
• the UK Addendum to the European Commission’s Standard Contractual Clauses;
• an approved international data-transfer framework; or
• another safeguard permitted under UK data-protection law.

You may contact us at admin@good-dogs.co.uk for further information about the safeguards relevant to a particular provider.

14. DATA SECURITY

We take appropriate technical and organisational measures to protect personal information from:

• unauthorised access;
• accidental loss;
• alteration;
• disclosure;
• misuse; and
• destruction.

These measures may include:

• password-protected accounts;
• access restrictions;
• secure third-party systems;
• encryption provided by our service providers;
• backups;
• security monitoring; and
• limiting access to people who need the information for a legitimate business purpose.

No internet-based system can be guaranteed to be completely secure. However, we take reasonable steps to protect your information and select service providers that offer appropriate security measures.

If we become aware of a personal-data breach, we will assess it and notify the Information Commissioner’s Office and affected individuals where legally required.

15. HOW LONG WE KEEP YOUR INFORMATION

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including satisfying legal, accounting, tax, reporting and customer-service requirements.

The appropriate retention period depends upon:

• the type and amount of information;
• why it was collected;
• whether we still need it to provide a service;
• the sensitivity of the information;
• the risk of harm if it were misused;
• applicable legal requirements; and
• whether the purpose can be achieved using anonymous information.

We normally apply the following retention principles.

Purchase, Payment and Tax Records

We normally retain invoices, purchase information, payment records and related correspondence for up to six years after the end of the relevant tax year or customer relationship.

We may retain them for longer where required by tax law, an investigation, a payment dispute or a legal claim.

Course and Account Information

We retain course and account information for as long as needed to provide your course access.

Where a course is sold with lifetime access, this may mean keeping the information needed to maintain your access for as long as Good Dogs! continues to operate the course platform and make that course available.

Membership Information

We retain active membership information while you are a member.

After your membership ends, we may retain relevant account, transaction, support and membership records for up to six years where needed for accounting, legal, dispute-resolution or business-record purposes.

Community Content

Community posts and comments may remain available while the relevant community operates.

Where appropriate, we may remove, delete or anonymise community information when an account closes or when a valid deletion request is made. Some content may need to be retained where it forms part of a conversation involving other members or where we have a legal reason to keep it.

Enquiries and Customer Support

We normally retain general enquiries and customer-support correspondence for up to two years after the matter has been resolved, unless the correspondence relates to a purchase, dispute or legal matter that requires longer retention.

Marketing Information

We retain marketing information while you remain subscribed or while we have another lawful basis for contacting you.

We periodically review our marketing records and may delete or anonymise information that is no longer needed.

Where you unsubscribe or object to marketing, we may retain a minimal suppression record for as long as needed to ensure that your preference continues to be respected.

Testimonials, Photographs and Recordings

We may retain authorised testimonials, photographs and recordings for as long as they remain relevant to the purpose for which permission was given.

You may withdraw your consent to future use by contacting us. Withdrawal will not make any use before that date unlawful, and it may not always be possible to recall material that has already been lawfully printed, distributed or published by third parties.

Competitions and Promotions

We normally retain information relating to a competition, prize draw or promotion for up to twelve months after it ends, unless a longer period is needed to demonstrate that it was administered fairly or to meet a legal requirement.

Backups

Deleted information may remain in secure backups for a limited period before being automatically overwritten or securely deleted.

We may anonymise information so that it can no longer identify you. We may retain and use anonymous information for research, statistical or business-analysis purposes without further notice.

16. YOUR DATA-PROTECTION RIGHTS

Depending on the circumstances and the lawful basis being used, you may have the following rights.

The Right to Be Informed

You have the right to be told how we collect and use your personal information.

The Right of Access

You may ask us for a copy of the personal information we hold about you.

The Right to Rectification

You may ask us to correct information that is inaccurate or complete information that is incomplete.

The Right to Erasure

You may ask us to delete your personal information in certain circumstances.

This right is not absolute. We may need to retain some information to meet legal, tax or accounting obligations, maintain a suppression list, resolve a dispute or establish or defend a legal claim.

The Right to Restrict Processing

You may ask us to restrict how we use your information in certain circumstances.

The Right to Data Portability

Where applicable, you may ask us to provide certain information in a structured, commonly used and machine-readable format, or transfer it to another organisation.

The Right to Object

You may object to processing based on our legitimate interests.

We will stop processing the information unless we have compelling legitimate grounds that override your interests, rights and freedoms, or the information is needed to establish, exercise or defend a legal claim.

You have an absolute right to object at any time to the use of your personal information for direct marketing.

The Right to Withdraw Consent

Where we rely on consent, you may withdraw it at any time.

Withdrawing consent will not affect the lawfulness of processing carried out before the consent was withdrawn.

Rights Relating to Automated Decisions

You have rights relating to certain decisions made solely through automated processing where those decisions have legal or similarly significant effects.

We do not currently use automated decision-making of that kind.

17. HOW TO EXERCISE YOUR RIGHTS

To exercise any of your rights, contact us at:

admin@good-dogs.co.uk

You will not normally have to pay a fee.

We may ask you for information to confirm your identity before disclosing, changing or deleting personal information. This helps ensure that personal information is not disclosed to someone who is not entitled to receive it.

We aim to respond to valid requests within one month. We may take longer where a request is particularly complex or where you have made several requests, but we will let you know if this applies.

18. COMPLAINTS

Please contact us first if you have a concern about how your personal information has been handled. We would appreciate the opportunity to investigate and resolve the matter.

You also have the right to complain to the Information Commissioner’s Office, which is the UK supervisory authority for data protection.

Your right to complain to the ICO is not affected by contacting us first.

19. COOKIES

Our website and hosted pages may use cookies and similar technologies.

Some cookies are necessary for the website, checkout, account or membership service to work.

Other cookies, including analytics, advertising and personalisation cookies, will only be used where permitted and where any required consent has been obtained.

You can manage your cookie choices through the cookie-consent controls provided on the relevant website.

Further information is available in our Cookie Policy:

good-dogs.co.uk/cookie-policy

20. THIRD-PARTY LINKS

Our website, emails, courses or membership areas may include links to websites, services or resources operated by other organisations.

Clicking those links may allow the other organisation to collect information about you.

We do not control third-party websites and are not responsible for their privacy notices. We recommend reading the privacy notice of any external website or service you visit.

21. CHANGES TO THIS PRIVACY NOTICE

We may update this privacy notice when our business, services, providers or legal obligations change.

The latest version will be published on our website and the Last updated date at the beginning of the notice will be revised.

Where a change significantly affects how we use your personal information, we will take reasonable steps to bring it to your attention before the new use begins.

22. CONTACTING US

For any question, request or concern relating to this privacy notice or your personal information, please contact: